The nine dimensions of the Product 360 grouped into Directio

The nine dimensions of the Product 360 grouped into DirectioThe nine dimensions of the Product 360 grouped into Direction, Delivery and DurabilityDIRECTIONWhy and forwhom1 CustomerWho it's for, whatjob2 StrategyWhere we play, howwe win3 BusinessHow it makes moneyDELIVERYWhat and how4 BuildWhat's next, howit's made5 MeasureHow we know itworks6 Go-to-marketHow it reachescustomersDURABILITYHow it lasts7 OperateHow we run it8 LifecycleWhere it is in itslife9 LeadershipWho must bealignedAI runs through every dimension: what you build and how you do the work

The nine dimensions, grouped by the kind of question they answer. AI is not a tenth dimension; it changes all nine.