Journey funnel by stage, with observable, partly observable

Journey funnel by stage, with observable, partly observable Journey funnel by stage, with observable, partly observable and invisible stagesOne row per stage in the journey funnel model. Shading shows how much yourdata can see.ProblemAI answers, peersExploreDocs, reviewsTrial / PoVActivation, PQAValidateSecurity, ROIBuy, expandWin rate, NRRCustomers' recommendations feed the next buyer's early stagesNot observable: estimate with self-reports and auditsPartly observable: anonymous until identifiedObservable: product, CRM and billing data

A B2B journey funnel by stage. The earliest stages, where buyers frame the problem with AI assistants and peers, are the least observable, and they are increasingly where shortlists form.