The feedback loop

The feedback loopThe feedback loop: field sources feed intake, triage links requests to problems, decisions flow to the roadmap, and the loop closes back to the customer and the fieldInner loopfield and customer• Sales and SE calls• CSM and QBRs• Support tickets• Partners and MSPs• Win-loss interviews• Advisory board• AI call summariesIntakeproblem in customer's wordsTriage and dedupemerge into a problem recordLink to opportunityproblems, not solutionsDecideplanned, not planned, discoverClose the loopat decision and at shipanswer goes back to requester and account teamOuter loop: run by the PM with product ops, weekly

The feedback loop. The field closes the inner loop with each customer. The PM runs the outer loop: every request becomes evidence on a problem record, every decision goes back to the person who asked.