# Vision narrative · [Product] · [Date of the imagined announcement] **Owner:** [PM] **Status:** Draft / In review / Agreed **Reviewers:** [names] ## Press release (under one page) **Headline:** [The customer outcome, in a customer's words] **Subheading:** [Who the customer is and the benefit they get] **Summary:** [What is launching and why it matters, in two or three sentences] **The problem:** [What the customer's day looks like today, and what it costs them] **The solution:** [What changes for the daily user] **What the economic buyer sees:** [The business result for the person who pays] **Quote from our leader:** [Why we built it] **Quote from a customer:** [Illustrative; mark as imagined] **How to get started:** [The first step for a new customer] ## External FAQ (customers, partners, press) 1. Q: A: 2. Q: A: ## Internal FAQ (leadership, engineering, finance, legal) 1. What will it cost to build and to run per unit of value? 2. What are the hardest technical problems, and how confident are we? 3. What will security, procurement and legal reviewers ask, and what are our answers? 4. What does this do to revenue, margin and pricing? 5. What must be true about customers that we have not yet proven? 6. What are we choosing not to do? ## Open questions after review | Question | Owner | Due | |---|---|---| | | | | Rule: no claim in the narrative may rest on a number we have not sourced. Mark every imagined quote and every target as such.