# Strategy kernel · [Product] · v[n] · [Date] **Owner:** [PM] **Approver:** [Name] **Review date:** [Date] ## Diagnosis The critical challenge is [challenge] because [cause]. Evidence: [win/loss, churn, usage, competitive or economic data, with sources] ## Guiding policy We will [overall approach]. Therefore we will not: 1. [Refusal] 2. [Refusal] 3. [Refusal] ## Coherent actions (3 to 5) | # | Action | Owner | Resource commitment | How it reinforces the others | |---|---|---|---|---| | 1 | | | | | ## Proximate objective By [date] we will have [measurable, achievable result]. ## Bad-strategy check - [ ] No fluff: every sentence commits to something. - [ ] The challenge is named and faced. - [ ] Goals are not standing in for strategy. - [ ] Not a laundry list; actions are coherent. - [ ] A stranger could predict three requests we'll refuse.