# Product strategy · [Product] · Horizon: [12 to 24 months] **Owner:** [PM] **Last reviewed:** [Date] **Nests inside:** [business unit or portfolio strategy] 1. **Diagnosis:** the one critical challenge, with evidence. 2. **Winning aspiration:** what winning looks like for customers and for us. 3. **Where we play / where we don't:** segments, buyers, channels, ecosystem position. 4. **How we win (DHM):** - Delight (per persona): [end user] / [champion] / [economic buyer] / [gatekeeper] - Hard to copy: - Margin-enhancing: 5. **Guiding policy:** the approach, plus the three things we'll say no to. 6. **Coherent actions as SMTs:** | Strategy (hypothesis) | Proxy metric (current → target) | Tactics (projects, experiments) | D / H / M | |---|---|---|---| | | | | | 7. **Capabilities and systems we must build:** 8. **What would have to be true:** | Condition | Confidence (H/M/L) | Test | Owner | Due | |---|---|---|---|---| | | | | | | 9. **Outcome metrics:** North Star [metric]; inputs [2 to 3]; guardrails [margin, trust, quality]. **Changes since last review:** [what changed and the evidence that changed it]