# One-page PRD · [Bet] · [Date] **Owner:** [PM] **Decision needed:** [what, from whom, by when] **Problem.** [Two or three sentences, with the strongest piece of evidence.] **Who.** [Primary persona, and the buying-group member who could block it.] **Why now.** [What changed: customer demand, technology, competition, strategy.] **Appetite.** [Time the business is willing to spend, and the team that would spend it.] **Solution sketch.** [Core elements in a few bullets. Prototype link: ] **Success metric.** [One metric, baseline, target, timeframe.] **Non-goals and no-gos.** - - **Rabbit holes.** [Known pitfalls and how we'll avoid them.] **Top risks.** [Value / usability / feasibility / viability, one line each.] **Open questions.** - **Next step.** [Test, build or stop, and when this page becomes a full PRD.]