<!-- Product requirements document (PRD) · from Chapter 04 of The Product 360 Handbook -->

# PRD · [Feature or product] · v[n] · [Date]

**Owner:** [PM]   **Status:** Draft / In review / Approved / In delivery / Shipped   **Reviewers:** [engineering, design, security, legal, partner, PMM]
**Links:** Hypothesis · PR/FAQ · Prototype (behavior spec) · Test readouts · Staffing plan · AI addendum (Chapter 31)

## 1. Problem and evidence
What's wrong, for whom, how often, what it costs. Cite interviews, test readouts and data.

## 2. Customers and personas
| Persona | Role in the deal | What they need from this release |
|---|---|---|
| | | |

## 3. Goals and success metrics
| Metric | Baseline | Target | Measured how | By when |
|---|---|---|---|---|
| | | | | |

## 4. Non-goals
What this version deliberately doesn't do, and why.

## 5. Scope and user journeys
Journey 1: [persona] [situation] → [steps] → [outcome]. Prototype link: [ ]
Journey 2:

## 6. Requirements and acceptance criteria
| # | Requirement (the what) | Journey | Acceptance criteria (testable by a person or an agent) | Priority |
|---|---|---|---|---|
| | | | | |

## 7. Non-functional requirements
- Security and permissions:
- Audit and logging:
- Performance and reliability:
- Data residency and privacy:
- Accessibility and localization:
- Integrations and APIs (contracts, versioning):

## 8. Dependencies and staffing
Teams, interaction modes and capacity, from the staffing plan.

## 9. Risks and open questions
| Risk or question | Impact | Owner | How we'll resolve it | By when |
|---|---|---|---|---|
| | | | | |

## 10. Rollout, pricing and packaging
Rollout stages, eligibility, migration, enablement, pricing and packaging impact.

## 11. AI features only
Attach the AI PRD addendum (Chapter 31): evals and pass-rate targets, failure taxonomy, latency and cost per task, trust and failure UX, staged autonomy and kill switch, margin floor, regulatory classification.

## 12. Decision log
| Date | Decision | Options considered | Decided by | Rationale |
|---|---|---|---|---|
| | | | | |
