<!-- Post-launch review · from Chapter 05 of The Product 360 Handbook -->

# Post-launch review · [Feature or product] · [Review point: 30 / 60 / 90 days] · [Date]

**Owner:** [PM]   **Attendees:** [trio, data, stakeholders]

## The hypothesis as written before launch
[Paste it verbatim, with its date.]

## Success criteria set before launch
| Criterion | Target | Date set |
|---|---|---|

## What happened
| Area | Metric | Result | Against target |
|---|---|---|---|
| Activation | | | |
| Task success or quality | | | |
| Retention | | | |
| Guardrails | | | |
| Revenue or business signal | | | |

## What customers said
[Themes from conversations, tickets and, for AI features, trace review. Link the evidence.]

## Verdict by assumption
| Assumption | Validated / invalidated / unclear | Evidence |
|---|---|---|

## Decisions
1.
2.

## What we would instrument differently
[Events or properties we missed, definitions that caused confusion.]