# [Decision] · Data-driven strategy memo · [Date] **Author:** [PM] **Decision maker:** [name] **Decision needed by:** [Date] ## The decision we're asking for [One or two sentences.] ## Context and numbers [The three to five figures that matter, each with definition and source. Link to the scorecard and funnel model.] ## Options | Option | Expected incremental impact (range) | Cost | Payback effect | Main risk | |---|---|---|---|---| | A | | | | | | B | | | | | | Do nothing | | | | | ## Recommendation [Option, and why the evidence supports it.] ## What the data can't see [Unobservable stages, attribution limits, small samples, open definitions.] ## What would change our mind [The experiment result or metric movement that reverses this call, and by when we'll know.] ## Review date [Date, forum]