<!-- Growth metrics scorecard · from Chapter 08 of The Product 360 Handbook -->

# Growth metrics scorecard · [Product] · [Period] · v[n]

**Owner:** [PM]   **Definitions agreed with:** [marketing ops, sales ops, finance]   **Last refreshed:** [Date]

## Definitions (one line each, with source system)
- CAC: [blended or paid only; fully loaded or not; includes partner margin?] · Source: [system]
- Gross margin used: [%, by product line] · Source: [finance]
- LTV: [formula; lifetime cap in years; expansion treatment] · Source:
- Payback: CAC / (new monthly revenue per customer x gross margin) · Source:
- Activation: [event that counts] · PQL / PQA: [threshold] · Source:

## Scorecard by motion and segment
| Motion / segment | New logos | First-year ACV | CAC (fully loaded) | Gross margin | Payback (months) | LTV:CAC | NRR | Activation rate | PQL or PQA rate | Win rate | Median cycle (days) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Direct enterprise | | | | | | | | | | | |
| Partner / MSP | | | | | | | | | | | |
| Self-serve | | | | | | | | | | | |
| Cross-sell | | | | | | | | | | | |
| **Blended** | | | | | | | | | | | |

## Reference points
LTV:CAC above 3 and payback under 12 months (Skok); up to about 20 months for enterprise land-and-expand. Note any motion far outside these and why.

## What changed since last period
| Metric | Motion | Change | Cause (evidence) | Action |
|---|---|---|---|---|
| | | | | |

## Known gaps
[Missing data, definition disputes, motions too small to read]