# Retention pilot plan · [Intervention] · [Date] **Owner:** [PM] **CS partner:** [Name] **Decision it informs:** whom to target with [intervention] at scale ## Hypothesis Offering [intervention] to [risk band or segment] will improve [usage measure / renewal] compared with normal coverage. ## Design - Eligible population: [accounts, risk band, segment] - Assignment: random, [n] treatment and [n] control - Intervention: [what exactly happens, who delivers it] - Control: normal coverage - Duration: [weeks] - Primary measure: [for example weekly active users, renewal intent, GRR] - Secondary measures: ## What we want to learn Which kinds of accounts respond (for example: champion present, deployment incomplete, segment) ## Guardrails - No account is denied help it requests - Stop rule: [condition] ## Result | Group | Accounts | Primary measure before | After | Change | |---|---|---|---|---| | Treatment | | | | | | Control | | | | | Accounts that responded most: [characteristics] Targeting rule going forward: [rule]