<!-- Retention strategy decision · from Chapter 09 of The Product 360 Handbook -->

# Retention strategy decision · [Product] · [Date]

**Owner:** [PM]   **Decision maker:** [Name]   **Decision needed by:** [Date]

## Finding
[One paragraph: what the analysis showed, with the key numbers and their counts]

## Evidence
| Analysis | Result | Confidence | Link |
|---|---|---|---|
| Survival / hazard | | | |
| NRR and GRR decomposition | | | |
| CLV comparison | | | |
| Health score and pilot | | | |
| VoC themes | | | |

## Options
| Option | Type (retention / expansion / pricing / segment exit / channel) | Expected effect | Cost | Risk |
|---|---|---|---|---|
| 1. | | | | |
| 2. | | | | |
| 3. Do nothing | | | | |

## Recommendation
[Option], because [reason].

## Success measure and review
- Leading indicator: [for example usage survival in segment X]
- Lagging indicator: [for example GRR in segment X]
- Review date:
- What would make us reverse this: