<!-- Buying-group insight map · from Chapter 10 of The Product 360 Handbook -->

# Buying-group insight map · [Product or deal type] · [Date]

**Decision being studied:** [purchase, renewal, expansion, adoption of a capability]
**Evidence:** [win/loss interviews, call recordings, security reviews, CRM notes]

| Role | Person or persona | Job in the purchase | Fear | Proof they need | Veto power (none / soft / hard) | Evidence |
|---|---|---|---|---|---|---|
| End user | | | | | | |
| Champion | | | | | | |
| Economic buyer | | | | | | |
| Technical evaluator | | | | | | |
| Procurement or legal | | | | | | |
| Partner (if any) | | | | | | |

## Where consensus stalls
[Which role, at which step, and why]

## Risk-reduction features this implies
| Fear addressed | Feature or artifact (pilot, audit log, exit clause, security pack) | Owner |
|---|---|---|
| | | |

## How AI assistants describe us
[What a buyer's AI assistant says about our product for this role's key question, and where it is wrong or vague]