<!-- Product specification with insight traceability · from Chapter 10 of The Product 360 Handbook -->

# Product specification · [Feature] · v[n] · [Date]

**Owner:** [PM]   **Design:** [name]   **Engineering:** [name]   **Status:** Draft / In review / Approved

## 1. Context and linked insights
| Insight ID | Insight (one sentence) | Confidence |
|---|---|---|
| | | |

Other drivers (strategic, compliance, technical): [list, named as drivers]

## 2. Users and buying-group roles affected
[End users, champion, economic buyer, technical evaluator, procurement, partner]

## 3. Goals, non-goals and success metrics
- Goals:
- Non-goals:
- Success metrics with baselines and review date:

## 4. Functional requirements
| Req ID | Requirement | Traces to | Acceptance criterion (Given, When, Then) | Priority |
|---|---|---|---|---|
| REQ-[xx] | | INS-[xx] | Given [context], when [event], then [observable outcome] | |

## 5. Behavioral design decisions
| Decision (default, framing, choice set, prompt) | Choice made | Rationale | Four-test result |
|---|---|---|---|
| | | | |

## 6. AI behavior (AI features only)
- Expected outputs and format:
- When to decline, ask or escalate:
- How evidence and confidence are shown:
- Evals that gate release, with thresholds:
- Human approval points and what the approver sees:

## 7. Non-functional requirements
Security and access, audit logging, latency, availability, data residency, accessibility, cost per action.

## 8. Risks and review results
- Behavioral design review outcome: [link and verdict]
- Open questions:
- Risks and mitigations:

## 9. Traceability
| Insight ID | Opportunity or job | Req ID | Acceptance criterion | Success metric | Verification (test or eval) | Status |
|---|---|---|---|---|---|---|
| | | | | | | |

Requirements with no upstream insight or named driver: [list or "none"]
High-confidence insights with no decision: [list or "none"]
