<!-- Shaped bet with appetite · from Chapter 11 of The Product 360 Handbook -->

# Shaped bet · [Name] · [Date]

**Shaped by:** [names]   **Cycle:** [dates]   **Team:** [team]

## Problem
[The specific customer problem, with evidence: incidents, interviews, data]

## Appetite
[Small batch: 1 to 2 weeks / Big batch: 6 weeks / other]. This is a budget, not an estimate.

## Solution (rough, solved, bounded)
[The main elements and how they fit, at the level of a sketch]

## Rabbit holes
[Known technical or design traps, and how we avoid them]

## No-gos
[What is explicitly out of scope]

## Circuit breaker
If not shippable by [date], we [ship this reduced scope / stop and re-pitch]. We do not extend by default.

## Outcome signal
[The metric and threshold that tells us this worked, and when we'll check]
