# Business case · [Initiative] · v[n] · [Date] **Owner:** [PM] **Finance partner:** [FP&A] **Decision maker:** [Name] **Decision needed by:** [Date] ## 1. Decision requested [One sentence: what, how much, by when] ## 2. Problem and opportunity [The customer problem, the evidence and the market size (link the sizing worksheet)] ## 3. Options considered | Option | Cost | Expected benefit | Why not chosen | |---|---|---|---| | Do nothing | | | | | Smaller option | | | | | Recommended option | | | | ## 4. Assumptions register | ID | Assumption | Value | Source or evidence | Confidence (H/M/L) | Owner | How we'll test it | Date | |---|---|---|---|---|---|---|---| | A1 | | | | | | | | ## 5. Financial summary (base case) | Item | Year 1 | Year 2 | Year 3 | |---|---|---|---| | Revenue | | | | | Cost of goods sold (including inference) | | | | | Gross margin | | | | | Investment (people, vendors, go-to-market) | | | | | Net cash flow | | | | NPV at finance's hurdle rate of [x%]: [value] Payback: [months] IRR (if finance uses it): [value] ## 6. Scenarios | | Downside | Base | Upside | |---|---|---|---| | Story in one line | | | | | Key assumption values | | | | | NPV | | | | | Payback | | | | Outside view: reference class used [past launches], their actual-against-plan record [summary], and how the base case was adjusted. ## 7. Sensitivity (ranked) | Rank | Assumption | Range tested | NPV swing | |---|---|---|---| | 1 | | | | | 2 | | | | | 3 | | | | ## 8. Risks and mitigations (from the premortem) | Risk | Likelihood | Impact | Mitigation | Early signal | |---|---|---|---|---| | | | | | | ## 9. Milestones and kill criteria | Milestone | Date | Metric and threshold | If missed | |---|---|---|---| | | | | | ## 10. Agreements with FP&A Driver tree · Discount rate and horizon · Cost allocation · Revenue recognition ## 11. Ask [People, money, time, and the first review date for actuals against this case]