# Battlecard · [Us] vs doing nothing · [Segment] **Owner:** [PMM] **Last updated:** [Date] ## How the status quo shows up [Signals: "not this quarter," endless evaluation, more stakeholders added late] ## Cost of doing nothing (buyer's numbers, not ours) [What the job costs today in time, risk and money, with the buyer's own figures where possible] ## Judge the indecision Questions to find out whether the buyer is stuck on fear of a wrong choice: - ## Offer a recommendation [The single starting configuration we recommend for this segment, and why] ## Limit the exploration [What we will not ask them to evaluate now] ## Take risk off the table [Pilot terms, reversibility, controls, approval gates, references] ## Proof [Customers who moved from the same status quo, with outcomes they'll confirm]