<!-- Network effects assessment · from Chapter 14 of The Product 360 Handbook -->

# Network effects assessment · [Product] · [Date]

**Owner:** [PM]   **Evidence sources:** [analytics, CRM, partner portal, marketplace data]

## Claimed effects
| # | Claimed effect (as stated in our materials) | NFX type | Sides involved | Mechanism: who gets more value when whom joins? | Evidence today (metric, value, source) | Density and clustering | Limits (asymptote, multi-homing, disintermediation) | Verdict |
|---|---|---|---|---|---|---|---|---|
| 1 | | | | | | | | |

Verdict options: real network effect / data-enabled learning / scale effect / switching cost / aspiration (no evidence yet).

## Data moat test (for any data claim)
| Question | Answer | Evidence |
|---|---|---|
| How much value does customer data add compared with the product without it? | | |
| Does the marginal value of more data stay high, or plateau? Where? | | |
| How fast does the data lose relevance? | | |
| Is the data proprietary, or available to competitors? | | |
| Are the improvements hard to imitate? | | |
| Does one customer's data improve the product for other customers? Are we allowed to use it that way? | | |

## Cold start position
- Stage (Cold Start Problem / Tipping Point / Escape Velocity / Hitting the Ceiling / The Moat):
- Atomic network (smallest stable network that grows on its own):
- Hard side (participants who create disproportionate value and are hardest to attract):
- Hard problem we solve for the hard side:

## Platform health
| Metric | Definition for our platform | Current value | Trend |
|---|---|---|---|
| Interaction failure | | | |
| Engagement | | | |
| Match quality | | | |
| Negative network effects (congestion, spam, misbehavior) | | | |

## What changes in our strategy and board story
[One paragraph: which effects we will build on, which we will stop claiming, what we will measure.]
