<!-- Value metric assessment · from Chapter 15 of The Product 360 Handbook -->

# Value metric assessment · [Product] · [Date]

Score each candidate High / Medium / Low on each test, with one line of evidence per score.

| Test | [Metric A] | [Metric B] | [Metric C] | [Metric D] |
|---|---|---|---|---|
| 1. Correlates with the value different customers get | | | | |
| 2. Shares in customer success; doesn't discourage adoption | | | | |
| 3. Lets customers start small and grow | | | | |
| 4. Grows over time for the average customer | | | | |
| 5. Feasible to monitor and meter accurately | | | | |
| 6. Predictable enough for procurement to budget | | | | |
| 7. Hard to dispute or game | | | | |
| Tracks our cost to serve | | | | |
| Fits the North Star metric | | | | |

Tests 1 to 5 follow Kyle Poyar's value metric criteria. Tests 6 and 7 are B2B additions.

## Behavior check
For each finalist: what will customers do to keep the bill down, and is that behavior good or bad for them and for us?

## Recommendation
Primary metric: [ ]. Predictability layer (if hybrid): [ ]. Why:

## What the product must build to meter it
[Events logged, data retained, customer-visible reporting]
