<!-- Commoditization response plan · from Chapter 16 of The Product 360 Handbook -->

# Commoditization response plan · [Feature] · [Date]

**Owner:** [PM]   **Decision maker:** [name]   **Decide by:** [date]

## 1. The feature and the force
- Feature:
- Commoditizing force (model provider / platform bundle / open source / AI assistant / new entrant):
- Evidence that "good enough" alternatives exist (source):
- Share of revenue, usage or deals that depend on it today:

## 2. Product or complement?
Is this feature what customers pay us for, or something that makes the thing they pay for more valuable?
[Product / Complement], because:

## 3. Disruption check
Result of the disruption test (attach): [sustaining / disruptive / aggregator]

## 4. Options
| Option | What we'd do | Revenue effect | Cost effect | Risk | Fit with our Powers |
|---|---|---|---|---|---|
| Move up the stack (sell the outcome) | | | | | |
| Bundle into a system with fit | | | | | |
| Reprice (include it, or price on outcomes) | | | | | |
| Commoditize it ourselves (open it, make it standard) | | | | | |
| Harvest and exit | | | | | |

## 5. Decision
- Chosen response:
- What we stop doing:
- Customer and sales communication needed:
- Metrics to watch (three at most):
- Review date: