<!-- Competitive threat monitor · from Chapter 16 of The Product 360 Handbook -->

# Competitive threat monitor · [Product] · [Month]

**Drafted by:** AI harness from [connected sources]   **Validated by:** [PM]   **Reviewed with:** [product marketing, sales leader]

Rule: nothing enters the monitor without a cited source and a human check.

| Threat | Type (sustaining / low-end / new-market / counter-positioning / aggregator) | Signal observed | Source (link or record) | Moat row it attacks | Severity (H/M/L) | Trigger for action | Owner | Status |
|---|---|---|---|---|---|---|---|---|
| | | | | | | | | |

## Changes since last month
- New threats:
- Threats that grew:
- Threats that faded:

## Triggers hit this month
| Trigger | What happened | Action taken or proposed | Decision maker |
|---|---|---|---|
| | | | |

## Sources scanned
Win/loss notes · CRM opportunity notes · support tickets · call summaries · competitor release notes and pricing pages · partner feedback · analyst notes