<!-- 7 Powers assessment · from Chapter 16 of The Product 360 Handbook -->

# 7 Powers assessment · [Product] · [Date]

**Owner:** [PM]   **Reviewed with:** [names]   **Next review:** [date, one year out]

Rule: a Power counts only if both the benefit and the barrier cells are filled with evidence. Expect one or two to survive.

| Power | Status (present / emerging / absent) | Benefit in cash-flow terms (price, cost, capital) | Barrier: what stops a capable rival, and why won't they copy? | Evidence (with source) | Action |
|---|---|---|---|---|---|
| Scale economies | | | | | |
| Network economies | | | | | |
| Counter-positioning | | | | | |
| Switching costs | | | | | |
| Branding (including trust) | | | | | |
| Cornered resource | | | | | |
| Process power | | | | | |

## Claims that did not survive
| Claimed advantage | Why it fails (no benefit / no barrier / no evidence) | What it really is (feature, strength, scale effect) |
|---|---|---|
| | | |

## Timing
- Stage of the business (early, rapid growth, mature):
- Powers still available to build at this stage:
- Window closing on (for example, switching costs during rapid growth):

## The one or two Powers we will deepen
1. [Power] · Barrier-building roadmap items: [items] · Metric that shows the barrier widening: [metric]
2.

## Decision
Agreed by [name] on [date]. Logged in [decision log].