# Decision question bank · [Product] · v[n] · [Date] **Owner:** [PM] **Reviewed with:** [analytics lead, product ops] **Next review:** [Date] One row per standing question. Keep the questions you ask every quarter here, with the evidence that answers them, so nobody reinvents them. | # | Stage (Discover / Invest / Build / Launch / Grow / Price / Retire) | Decision | Question (with population, window, metric, comparison) | Quantitative evidence | Qualitative evidence | Report type | Answer that would change the decision | Owner | Verified question? (Y/N) | |---|---|---|---|---|---|---|---|---|---| | 1 | | | | | | | | | | | 2 | | | | | | | | | | | 3 | | | | | | | | | | ## Retired questions | Question | Why retired (failed value test, vanity, decision no longer live) | Date | |---|---|---| | | | | Rules: every question names a decision. Totals that only rise are rewritten as rates, per-account measures or cohort comparisons. A question marked "verified" has a reviewed definition and a known-good answer the harness can be checked against.