# Question brief · [Short name] · [Date] **Owner:** [Name] **Reviewer:** [Name] **Answer needed by:** [Date] ## The decision - Decision: [what we are choosing] - Options: 1. [ ] 2. [ ] 3. [do nothing / keep current approach] - Decision maker or forum: [ ] - Decision date: [ ] - Type: one-way door (Type 1) / two-way door (Type 2). Why: [ ] ## The question [One sentence.] ## Why it matters - What answer would change our decision: [ ] - What we'll do if the answer is [A]: [ ] If [B]: [ ] - Confidence needed to act: [for example, "a clear direction across most comparison accounts"; roughly 70% of the information we'd like is enough for Type 2] ## Framing (PTMC) - **Population:** [who or what counts; exclusions such as internal, trial or test tenants] - **Time window:** [dates, time zone, partial periods in or out] - **Metric definition:** [governed definition name, or numerator / denominator / unit / filters; link the metric definition card] - **Comparison:** [prior period / control / matched accounts / segment / target] ## Evidence plan | Evidence | Type (quant / qual) | Source or connector | Report type | Status | |---|---|---|---|---| | | | | | | ## Output requested Format: [table, chart, one paragraph]. Show the definitions, filters, time window and record counts used. List assumptions and anything that would change the answer. ## Answer - Result: [ ] - Reconciled against: [known number or second method] - Accounts behind the result we spoke to: [ ] - Confidence: low / medium / high, because [ ] - Effect on the decision: [ ]