<!-- Vanity question rewrite · from Chapter 17 of The Product 360 Handbook -->

# Vanity question rewrite · [Team or review] · [Date]

Run every question in a review, dashboard or deck through these five tests. Rewrite any that fail.

| # | Original question | Only goes up? | Could change a decision? | Has a comparison? | Traceable to accounts? | Gameable without a guardrail? | Rewritten question | Decision it informs |
|---|---|---|---|---|---|---|---|---|
| 1 | | Y/N | Y/N | Y/N | Y/N | Y/N | | |
| 2 | | | | | | | | |
| 3 | | | | | | | | |

A question passes when it can change a decision, includes a comparison, traces to named accounts and has a guardrail if it will become a target. Totals that only rise become rates, per-account measures or cohort comparisons.
