<!-- Data source inventory · from Chapter 18 of The Product 360 Handbook -->

# Data source inventory · [Product] · v[n] · [Date]

**Owner:** [PM]   **Reviewed with:** [data, RevOps, finance, support, applied AI owners]   **Next review:** [Date, at least quarterly]

## Sources
| Source | System of record | Owner (named person and team) | Grain (event, account, opportunity, invoice, ticket, trace) | Freshness | Account identifier | Can tell you | Can't tell you | Known traps | Harness access (governed or raw; connector or MCP) | Contract or SLA? |
|---|---|---|---|---|---|---|---|---|---|---|
| Product telemetry | | | | | | | | | | |
| CRM | | | | | | | | | | |
| Billing and subscription | | | | | | | | | | |
| Support tickets | | | | | | | | | | |
| Surveys and NPS | | | | | | | | | | |
| Sales and customer calls | | | | | | | | | | |
| Product reviews and communities | | | | | | | | | | |
| Market and competitive data | | | | | | | | | | |
| Finance and FP&A | | | | | | | | | | |
| AI traces and evals | | | | | | | | | | |

## Account mapping
| Source | Identifier used | Maps to the master account by | Known breaks (partners, subsidiaries, test tenants, merges) | Who fixes it |
|---|---|---|---|---|
| | | | | |

## Sensitive data
| Source | Contains customer content or personal data? | Access policy | Retention | Approved tools for AI use |
|---|---|---|---|---|
| | | | | |

## Open requests to source owners
| Request (freshness, field, definition, join key) | Owner | Needed for which report | Due |
|---|---|---|---|
| | | | |