<!-- QBR metrics pack · from Chapter 18 of The Product 360 Handbook -->

# QBR metrics pack · [Product] · Q[n] [Year]

**Version:** Internal (executive product review) / Customer ([Account name])   **Definitions:** metric dictionary v[n]   **Data as of:** [Date]

## A. Internal product QBR
### Summary
Three sentences: where we are against goals, the biggest change this quarter, the decision we need.

### Goals and bets
| Goal or bet | Target | Result | Status (on track / at risk / missed / killed) | Evidence |
|---|---|---|---|---|
| | | | | |

### Output metrics (quarter and trailing four quarters)
| Metric | Q-3 | Q-2 | Q-1 | This Q | Target | Comment |
|---|---|---|---|---|---|---|
| North Star | | | | | | |
| NRR (state window and price treatment) | | | | | | |
| GRR | | | | | | |
| ARR | | | | | | |
| Gross margin | | | | | | |
| AI cost per successful outcome (AI products) | | | | | | |

### What we learned
Top findings from adoption, support, pipeline and pricing reports.

### Decisions requested
1.
2.

## B. Customer QBR
### Executive summary
### The outcomes you bought us for
| Original buying reason | Metric | Baseline | This quarter | Trend |
|---|---|---|---|---|
| | | | | |

### Adoption and time to value
### ROI (method stated; customer's own numbers where possible)
### Progress against last quarter's goals
### Benchmark (only if the comparison group is defined)
### Health and risks
### Actions
| Action | Owner (ours / theirs) | Date |
|---|---|---|
| | | |

### Next QBR: [Date]
