<!-- Analysis request brief · from Chapter 19 of The Product 360 Handbook -->

# Analysis request brief · [Short title] · [Date]

**Owner:** [PM]   **Decision maker:** [name]   **Decision needed by:** [date]

## Question (one sentence)

## Decision it informs
What will we do differently depending on the answer? What answer would change the decision?

## Audience
Who will read the result, and what they already believe:

## Question type
Describe / Diagnose / Compare / Forecast / Segment / Synthesize

## Scope
- Metrics (link to metric dictionary entries):
- Time window: [start date] to [end date], [time zone], complete periods only
- Segments:
- Sources allowed:
- Sources excluded:

## Known caveats
Tracking changes, migrations, incidents in the window:

## Output
Table / chart / one-page report / decision memo. Format notes:

## Verification depth
- Exploratory: reconcile, method, time window.
- Decision-grade: full checklist.
- Board, pricing or forecast: full checklist plus sign-off from [data owner or analyst].