<!-- Analysis context pack · from Chapter 19 of The Product 360 Handbook -->

# Context pack · [Product area] · v[n] · [Date]

**Owner:** [PM]   **Loaded into:** [project or workspace name]   **Last reconciled:** [Date]

## 1. Purpose
The decisions and recurring reviews this pack supports:

## 2. Product 360 summary (one page)
Vision, target personas, North Star, input metrics, current strategy and bets, what's out of scope.

## 3. Metric dictionary
| Metric | Plain-language definition | Grain (per incident, per account, per user) | Owner | Source (connector, metrics layer name) | Time zone and period convention | Known caveats | Canonical value, last complete period |
|---|---|---|---|---|---|---|---|
| | | | | | | | |

## 4. Segment definitions
| Segment | Rule | Count today | Notes |
|---|---|---|---|
| | | | |

## 5. Source map
| Question type | Best source | Freshness | Use live or frozen? |
|---|---|---|---|
| | | | |

## 6. Data rules
- Highest data tier allowed in this project:
- Never pull: [personal data, free text, contract terms]
- Default aggregation level:
- Session rule: read-only tools only; write, send and web tools off.

## 7. Known data incidents and gaps
| Date | What changed (tracking change, migration, outage, definition change) | Effect on metrics |
|---|---|---|
| | | |

## 8. House style for reports
Answer first. Every number carries source, window and timestamp. Charts: one message each, units and window labeled, events annotated, bars start at zero. No causal language without causal evidence.

## 9. Glossary
| Term | Meaning here |
|---|---|
| | |
