# Executive champion brief · [Bet name] · [Date] **To:** [Executive name, title] **From:** [PM] **Decision needed by:** [date] ## The ask (one paragraph) We are asking you to champion [bet]. Specifically: [decision], [money], [people], [air cover on a named conflict], by [date]. ## Why it matters to you This bet moves [the executive's goal or metric] by [expected effect, with confidence level]. If it works, [what changes for their organization]. ## What we have learned so far - [Evidence 1, with source] - [Evidence 2, with source] - What we do not yet know: [riskiest assumption] ## What we need you to do 1. [Visible behavior, e.g. open the quarterly gate review] 2. [Blocker to remove, e.g. agree a pilot exception with sales operations] 3. [Coalition move, e.g. bring [peer executive] on as co-sponsor] ## What we are not asking for - No solution design or scope changes without a trade-off discussion. - [Anything else out of scope] ## Decision rights and escalation - You decide: [gate outcomes, budget release, kill] - The team decides: [scope, sequencing, experiments] - Escalation path for conflicts with the core business: [name, forum] ## Cadence Monthly 30-minute check-in; quarterly gate review; ad hoc escalations within [time]. ## Kill and exit criteria (agreed now) We will stop or pivot if [trigger 1], [trigger 2] or [trigger 3]. The decision is yours; the evidence will come from [source]. ## Attachments Innovation placemat v[n]; innovation risk register; ambition matrix for [portfolio].