# Innovation goal set · [Bet name] · Stage: [discovery / pilot / scale] ## Outcome goal (SMART) By [date], [segment] will [behavior or outcome] from [baseline] to [target], measured by [source]. Owner: [name]. ## Leading indicator [Metric that moves before the outcome], reviewed [weekly / monthly]. Expected direction: [up / down]. ## Guardrails - [Metric] must not fall below [threshold]. - [Metric] must not rise above [threshold]. ## Learning goal for this stage [Assumption] will be confirmed or refuted by [date], using [experiment or evidence]. Confirmed means [result]. Refuted means [result]. ## Gaming check If the team optimized only the outcome goal, what could go wrong? [answer]. Which guardrail prevents it? [answer]. ## Stage logic Early stage: the learning goal leads. Pilot: learning goal and leading indicator lead. Scale: the outcome goal leads. Guardrails apply at every stage.