# Innovation placemat · [Bet name] · v[n] · [Date] **Owner:** [PM] **Executive champion:** [Name, title] **Status:** Draft / Signed / In gate review / Scaled / Stopped **Portfolio band:** Core / Adjacent / Transformational **Horizon:** 1 / 2 / 3 ## 1. Strategic intent - Corporate goal served (quoted from [strategy document, date]): "[goal]" - Innovation thesis: Because the company is pursuing [corporate goal], we will innovate in [band and types] for [customers], measured by [outcome], funded at [target mix or amount]. ## 2. Where we will play - Ambition matrix cell: [where to play] × [how to win] - Innovation types used (Ten Types): [e.g. profit model, network, product performance] - Sustaining or disruptive? [and for which customers] ## 3. Customer and job - Who: [personas and segment] - Job and problem: [job story] - Evidence we already hold: [interviews, data, pilots, with links] ## 4. Bets and hypotheses (ranked by risk) 1. [Assumption] · Type: desirability / viability / feasibility / adoption / organizational / regulatory / ecosystem · Evidence today: strong / some / none 2. 3. ## 5. Goals | Element | Statement | Baseline | Target | Date | Source | |---|---|---|---|---|---| | Outcome goal | | | | | | | Leading indicator | | | | | | | Guardrail | | | must not fall below | | | | Learning goal (this stage) | [assumption] confirmed or refuted with [evidence] | | | | | ## 6. Resources and horizon - People: [roles and FTE] - Money: [amount this tranche] - Time box: [start to end] - Funded from: [band and budget owner] ## 7. Executive champion - Name and title: - Why it matters to them: [their goal or metric] - Decision rights: [what they decide alone] - Cadence: [monthly check-in, quarterly gate] ## 8. Top risks and mitigations (from the risk register) | # | Risk | Mitigation | Owner | Kill or pivot trigger | |---|---|---|---|---| | 1 | | | | | | 2 | | | | | | 3 | | | | | | 4 | | | | | | 5 | | | | | ## 9. Milestones and stage gates | Gate | Date | Evidence required | Funding released | Decision options | |---|---|---|---|---| | Gate 1 | | | | Continue / Pivot / Stop | | Gate 2 | | | | Scale / Pivot / Stop | ## Signatures Team: [PM] [date] Champion: [name] [date] ## AI disclosure Sections drafted with AI: [list]. Every number verified against source by [name] on [date].