<!-- Ten types scan · from Chapter 20 of The Product 360 Handbook -->

# Ten types scan · [Product or bet] · [Date]

**Purpose:** widen the option set beyond product performance before choosing a bet.

| Category | Type | What we do today | Candidate move 1 | Candidate move 2 | Right to win? (Y/N, why) |
|---|---|---|---|---|---|
| Configuration | Profit model | | | | |
| Configuration | Network | | | | |
| Configuration | Structure | | | | |
| Configuration | Process | | | | |
| Offering | Product performance | | | | |
| Offering | Product system | | | | |
| Experience | Service | | | | |
| Experience | Channel | | | | |
| Experience | Brand | | | | |
| Experience | Customer engagement | | | | |

## Disruption lens
- Customers we overserve:
- Cheaper or simpler alternatives that could serve them (low-end):
- Non-customers who could now be served (new-market):
- Our response: defend / serve with a lighter offer / let go, and why

## Combinations worth testing
| Combination of types | Why they reinforce each other | Day's screen: Real? Win? Worth it? |
|---|---|---|
| | | |