# Experiment card · [Experiment name] · [ID] · [Date] **Owner:** [PM] **Decider:** [Name] **Linked bet or opportunity:** [Link] **Status:** Designed / Running / Done ## Riskiest assumption [One assumption from the assumption map] Type: desirability / feasibility / viability / adoptability (buying group, security, procurement) ## Test card (complete before the test starts) - We believe that: [assumption] - To verify that, we will: [experiment type, audience, number of customers, duration] - And measure: [metric or observable behavior] - We are right if: [threshold, written before any data arrives] ## Cost and evidence - Cost (people, money, customer time): - Time to result: - Evidence strength expected: weak / medium / strong, and why - What decision this evidence will inform: ## AI disclosure - Generated by the AI harness: [prototype / analysis / draft materials] - From real customers: [sessions, behavior, signatures] - Synthetic output used as evidence: none (synthetic output may only prepare the test) ## Learning card (complete after the test) - We believed that: - We observed: [result against the threshold, with links to evidence] - From that we learned: - Therefore we will: persevere / pivot (type) / run next test / stop - Assumption status: right / wrong / still unclear