# MVP plan · [Product or bet] · [Date] **Owner:** [PM] **Decider:** [Name] **Time box:** [Start] to [End] ## What we need to learn - Hypothesis under test: - Leap-of-faith assumptions: value hypothesis: [ ]; growth or buying-process hypothesis: [ ] - The decision this MVP informs: ## MVP type and why Smoke test or fake door / Explainer video / Concierge / Wizard of Oz / Single-feature / Piecemeal / Presale or letter of intent Why this is the cheapest route to evidence strong enough for the decision: ## Who sees it | Segment or persona | Number | How recruited | Consent and contract owner informed | |---|---|---|---| | | | | | ## Data and security - Customer data used: none / synthetic only / real (security review reference: [ ]) - What is faked or manual, and who knows: ## Thresholds (set before launch) - Success: [metric and threshold] - Kill: [metric and threshold] - Ambiguous result: [what we'll do] ## What we will deliberately not build - - ## After the decision Destroy / harden and fold into the roadmap / hand to another team. Owner of the clean-up: