<!-- Build, partner or buy analysis · from Chapter 22 of The Product 360 Handbook -->

# Build, partner or buy analysis · [Capability] · [Date]

**Owner:** [PM]   **Reviewers:** [engineering, finance, corporate development, security]

## Capability needed and why
[What the strategy requires, by when, and the cost of not having it.]

## The four questions
| Question | Answer | Evidence |
|---|---|---|
| 1. Are internal resources relevant (knowledge, skills, organizational fit)? | | |
| 2. Is the resource tradable (can a contract define and protect it)? | | |
| 3. Is a bounded collaboration enough (limited joint work, aligned goals)? | | |
| 4. Is deep integration needed, and is it feasible? | | |

## Options compared
| | Build | Partner (contract or alliance) | Buy (company, team or technology) |
|---|---|---|---|
| Time to capability | | | |
| Cost (one-time and ongoing) | | | |
| Control | | | |
| Effect on gross margin | | | |
| Switching cost later | | | |
| Effect on customers | | | |
| Talent risk | | | |
| Regulatory exposure | | | |

## AI-era checks
- Model-provider dependency: [which provider, terms, switching cost, what they can see]
- Exclusivity or limits on other partners: [terms]
- Portability: [abstraction layer, model-agnostic evals]
- Team or technology only? [answer]

## Our default path and the trap
[Which path this company usually takes, and whether this analysis is just repeating it.]

## Recommendation
[Path, scope, and the conditions that would trigger the next path.]
**Review date:** [date]
