<!-- Hackathon plan · from Chapter 22 of The Product 360 Handbook -->

# Hackathon plan · [Event name] · [Dates]

**Sponsor:** [Exec]   **Owner:** [PM]   **Planning started:** [date, about four months ahead]

## 1. Goal
[What the roadmap needs answered. Measurable: e.g. "three prototypes that pass eval X".]

## 2. Theme
[One theme tied to a named bet.]

## 3. Competition or cooperation
[Choice and why. Shared assets teams can reuse.]

## 4. Stakeholder involvement
- Customer or partner participants and judges: [names]
- Security pre-approval of data and system access: [name, date]

## 5. Participant recruitment
[Who, how many, which skills. Include domain experts, not only engineers.]

## 6. Specialized preparation
- Sandbox environment and connectors: [list]
- Data set (anonymized, approved): [description]
- Eval set and scoring method: [description]
- Templates, starter code, model access: [list]

## 7. Duration and breaks
[Length, hours, rest. No overnight heroics unless chosen.]

## 8. Ideation
[Before or during the event; problem list seeded from customer evidence.]

## 9. Team formation
[How people find teams; maximum team size.]

## 10. Agenda
| Time | Activity |
|---|---|
| | Kickoff: goal, rules, judging |
| | Build |
| | Mentor check-ins |
| | Evaluation run on the shared eval set |
| | Presentations and judging |

## 11. Mentoring
[Who mentors on product, security, AI, domain.]

## 12. Continuity (agreed before the event)
- Each winning project gets: [named PM owner, follow-on slot, budget]
- Other outcomes we'll keep: [reusable components, connectors, eval cases, people to recruit into the bet]
- Decision review date: [date]

## Judging rules
- Measured results on the shared eval set: [weight]
- Customer value against the bet's question: [weight]
- Safety and security: [pass/fail gate]
- Demo polish: not scored

## Tensions we're managing
[Organizational vs personal goals; concept vs useful output; challenge vs achievable; speed vs quality.]
