# Innovation pitch · [Bet name] · [Decision forum] · [Date] Format: two pages plus appendix, read silently at the start of the meeting. ## 1. Headline [One sentence: the customer, the outcome and the decision we're asking for.] ## 2. Problem and why now [The customer problem in their words; the corporate goal it serves, quoted; what changed that makes now the time.] ## 3. What we learned since the last gate | Assumption | Evidence | Result | Source | |---|---|---|---| ## 4. The bet and the business model [What we will build or scale, how it makes money, unit economics with dated assumptions.] ## 5. The ask | Item | Amount or scope | Door type (two-way / one-way) | Released against | |---|---|---|---| | Money | | | | | People | | | | | Policy exceptions | | | | | Transfer decision | | | | ## 6. Milestones and tranches | Milestone | Date | Evidence required | Tranche released | |---|---|---|---| ## 7. Kill criteria We stop [bet] if by [date] we have not shown [state, measured as], unless [named exception]. Decided by [forum]. ## 8. Scale path [Transfer path, receiving owner and the date they take it into their plan.] ## 9. Top risks [Top three from the risk register, each with owner and trigger.] ## Appendix: internal FAQ Market size and evidence · Competition and alternatives · Unit economics · Upfront investment · Cannibalization of current revenue · Dependencies on other teams and third parties · Regulation and AI risk · Assumptions that must hold · Top reasons this could fail ## AI disclosure [Which parts were drafted or analyzed with AI, and confirmation that every number was checked against its source.]