<!-- Innovation stakeholder map · from Chapter 23 of The Product 360 Handbook -->

# Innovation stakeholder map · [Bet name] · [Date]

**Owner:** [PM]   **Champion:** [Executive]   **Confidential:** contains views about colleagues; share only with the core team.

| Name and role | Power (H/M/L) | Interest (H/M/L) | Grid group | Current stance | Gains if it works | Loses if it works | Evidence that would move them | Owner and next touch |
|---|---|---|---|---|---|---|---|---|
| | | | Manage closely / Keep satisfied / Keep informed / Monitor | Champion / Supporter / Neutral / Skeptic / Blocker | | Budget, headcount, metric, risk, roadmap share | | |

## Borrowed assets
| Asset borrowed from the core | Governed by | Terms of access | What the core gets back |
|---|---|---|---|
| Customers | | | |
| Data | | | |
| Sales channel | | | |
| Certifications and compliance | | | |
| Platform services | | | |

## Coalition gap (one line)
[Which high-power stakeholder is neutral, skeptical or blocking, and what would move them.]

## Changes since last version
| Date | Stakeholder | Stance before → after | What changed it |
|---|---|---|---|