<!-- Offer definition · from Chapter 24 of The Product 360 Handbook -->

# Offer definition · [Offer name] · v[n] · [Date]

**Owner:** [PM]   **Packaging and pricing source:** [Chapter 15 decision, link]   **Status:** Draft / In readiness / Approved / Live

## What is sold
| SKU | Name | Edition or add-on | Unit of charge | List price | Owner |
|---|---|---|---|---|---|
| | | | | | |

## Editions and entitlements
| Capability or entitlement | Edition A | Edition B | Edition C | Add-on |
|---|---|---|---|---|
| | | | | |

Limits and quotas: [ ]   Support level: [ ]   Data retention: [ ]   Service levels: [ ]

## Unit definition (required for usage or outcome pricing)
- Exact definition of one unit: [ ]
- Who measures it and from which data: [ ]
- Exclusions: [ ]
- Dispute window and process: [ ]
- Credits when the product makes things worse: [ ]

## Bundles
- Sold only together: [ ]   Sold separately: [ ]   Both ways: [ ]

## Terms
- Contract length: [ ]   Minimum commitment: [ ]   Overage and true-up: [ ]
- Renewal and price protection: [ ]   Discount guardrails: [ ]

## Eligibility
- Who may buy each edition (prerequisites): [ ]
- Regions: [ ]   Channels: Direct / Reseller / MSP / Marketplace
- Partner-specific terms (for example, per-customer billing): [ ]

## Availability
| Capability | GA / Preview / Roadmap | Date | Shown in messaging as |
|---|---|---|---|
| | | | |

## AI-specific terms (AI products)
- Customer data used for training: [never / with consent / terms]
- What the product does autonomously, with approval, or only suggests: [ ]
- Customer controls (allowlists, kill switch): [ ]
- Third-party models or services relied on: [ ]
