# Announcement pack · [Launch name] · [Date] ## Press release (under one page) **Heading:** [Product name]: [one-line descriptor] **Subheading:** [Customer segment] can now [benefit]. **Summary:** [City], [date]. [What is available today, at which stage, and what comes later, with dates or ranges.] **Problem:** [The customer's problem in their terms.] **Solution:** [How it solves the problem and why it beats current alternatives, including doing nothing.] **Spokesperson quote:** [ ] **Customer quote:** [Real, approved, from a named design partner or early access customer.] **Getting started:** [How to join, what it costs, where to learn more.] ## Launch blog post - Title: [the customer outcome] - Opening: a specific situation the reader recognizes - What's new, at what stage, for whom - A worked example with a real (approved) or clearly illustrative scenario - What's next, without dates the plan doesn't support - How to get access ## Release notes entry ### [Version or date] - **Added:** - **Changed:** - **Deprecated:** - **Removed:** - **Fixed:** - **Security:** - **Model and behavior changes (AI):** model and version; eval results that moved; known regressions ## PR/FAQ gap analysis | Inception PR/FAQ said | Launch release says | Why it changed | Who must know | |---|---|---|---| | | | | | ## Claims register | Claim | Evidence | Reviewed by legal | |---|---|---| | | | |