# FAQs · [Launch name] · [Date] ## Customer FAQ (customers, admins, security reviewers) 1. What is available today, and at what stage? 2. What does it cost now, and what changes at [next stage]? 3. Who can turn it on, and how do I turn it off? 4. What data does it read, where is it processed and is it used for training? 5. What does it do without a person's approval, and who decides? (AI) 6. What happens if it gets something wrong? (AI) 7. What is labeled as AI-generated, and where? (AI) 8. What changes when the model changes, and how will we be told? (AI) 9. What support and SLA apply at this stage? 10. Where are the security documentation and transparency note? ## Internal FAQ (sales, support, leadership) 1. What changed between the inception PR/FAQ and launch, and why? 2. What can we say, and what must we not promise? (List.) 3. How does this compare with current alternatives and competitors? 4. What are the unit economics, including cost to serve and margin effect? 5. Which third parties does it depend on, including model providers and their retirement dates? 6. What regulatory or legal issues apply, and what has legal approved? 7. What are the top reasons this launch could fail, and what are we watching? 8. How do I get a customer into early access, and who approves it? 9. Who do I escalate to for a wrong action, a pricing dispute or a security question?