<!-- Launch plan · from Chapter 25 of The Product 360 Handbook -->

# Launch plan · [Launch name] · Tier [1/2/3] · [Date]

**Owner:** [PM]   **Go/no-go decider:** [Name]   **Launch date or range:** [ ]   **Go/no-go review date:** [ ]
**Links:** PR/FAQ · PRD · release plan (Chapter 06) · positioning (Chapter 24) · readiness checklist

## Goal
What changes for which customers, and the business outcome we expect: [one paragraph].

## Audience
Target segments and personas: [ ]. Who is excluded at this stage and why: [ ].

## Stage plan
| Stage | Entry criteria | Who | Autonomy ceiling (AI) | Exit criteria | Target date |
|---|---|---|---|---|---|
| Design partners | | | | | |
| Early access | | | | | |
| Limited availability | | | | | |
| General availability | | | | | |

Flags: release toggle [name], permissioning toggle [name], kill switch (ops toggle) [name], owner [name].

## Success metrics (set before launch)
| Type | Metric | Baseline | Target | When read | Source report |
|---|---|---|---|---|---|
| Leading | | | | | |
| Lagging | | | | | |
| Guardrail | | | | | |
| Reach (reported only) | | | | | |

## Communications timeline
| When | Audience | Artifact or channel | Owner | Status |
|---|---|---|---|---|
| T minus [n] weeks | Internal: sales, support | | | |
| T minus [n] weeks | Analysts, press (embargo) | | | |
| T | Customers, public | | | |
| T plus 1 week | Customers | FAQ and docs updates | | |

## AI-specific (AI features only)
- Model and version at launch: [ ]. Upstream retirement date if known: [ ].
- Production quality evals running after launch: [ ].
- Behavior reviewer for the go/no-go: [name].
- AI disclosure: what is labeled AI-generated, where: [ ].

## Post-launch review triggers
[Every tier 1 at 30 and 90 days; any conditional go; any rollback; any trigger metric crossing [threshold].]

## Risks and open questions
| Risk | Likelihood | Impact | Mitigation | Owner |
|---|---|---|---|---|
| | | | | |