# Announcement sequencing plan · [Announcement] · [Event] · [Date] **Owner:** [PM with product marketing and communications] **Embargo lift:** [Date, time, time zone] | When | Audience | What they learn | Format | Under | Owner | Ready? | |---|---|---|---|---|---|---| | T−[n] weeks | Sales, support, partners | Full detail, readiness labels, FAQ, hard questions | Enablement session, FAQ | Internal confidentiality | | | | T−[n] weeks | Analysts | Strategy, specifics, roadmap boundaries | Pre-brief | NDA | | | | T−[n] days | Press | Release, briefing book, spokesperson access | Pre-brief | Embargo | | | | T zero | Public | The announcement | Press release at embargo lift | | | | | T zero | Event audience | The story and the demo | Keynote | | | | | T zero to T+[n] days | Practitioners | Detail and hands-on | Breakouts, labs, webinar | | | | | T+[n] weeks | Customers and partners | Fit for their accounts | Advisory boards, account reviews | | | | | GA | Everyone | Availability | Release notes, blog, pricing page | | | | ## Embargo terms - Embargo lifts at: [date, time, time zone] - What is under embargo: [release, briefing book, demo video] - What is never for publication: [internal numbers, unannounced pricing] - What happens if it breaks: [communications owner's plan] ## Readiness gate for GA GA is confirmed when: [criteria, such as eval thresholds, support readiness, security sign-off]. Not before. ## Leak plan If the news leaks before lift: [who decides, what we say, which audiences we contact first]