<!-- Analyst and press briefing book · from Chapter 26 of The Product 360 Handbook -->

# Briefing book · [Announcement] · [Event] · [Date]

**Confidential until:** [embargo lift, date, time, time zone]   **Spokespeople:** [Names]   **Owner:** [PM with communications and analyst relations]

## 1. Fact sheet (one page)
- What we're announcing:
- Who it's for:
- What problem it solves:
- Availability:

## 2. Readiness table
| Capability | Label | Available from | Notes |
|---|---|---|---|
| | | | |

## 3. How it works
[Architecture view: components, connectors, data flow, where AI is used]

## 4. Guardrails and risk (AI products)
- Human approval points:
- Audit and logging:
- Data handling and residency:
- Evaluation approach:
- Regulatory documentation available:

## 5. Customer references
| Customer | Use case | Result | Approved to name? | Approved to quote numbers? | Contact |
|---|---|---|---|---|---|
| | | | | | |

## 6. Pricing position
[What we say about pricing; what we don't say yet]

## 7. Competitive framing
| Alternative | How we compare | What we don't claim |
|---|---|---|
| | | |

## 8. Hard questions and approved answers
| Question | Approved answer | Approved by |
|---|---|---|
| | | |

## 9. Internal only (never in the book that leaves the building)
[Numbers and facts spokespeople must know but must not share, with the approved deflection for each]

## 10. Embargo terms
[What is embargoed, until when, and the contact for questions]