<!-- Demo risk plan (pre-mortem) · from Chapter 26 of The Product 360 Handbook -->

# Demo risk plan · [Event] · [Segment] · [Date]

**Pre-mortem held:** [Date, attendees]
**Prompt used:** "It's the morning after the event and the demo failed. What happened?"

| # | Risk | Likelihood (H/M/L) | Impact (H/M/L) | Mitigation before the show | Trigger on stage | Fallback | Owner |
|---|---|---|---|---|---|---|---|
| 1 | Venue network fails or slows | | | | | | |
| 2 | Audience devices load the network or service | | | | | | |
| 3 | Third-party connector or API times out | | | | | | |
| 4 | AI output differs from rehearsal | | | | | | |
| 5 | Notification or device step delayed | | | | | | |
| 6 | State left over from rehearsal or a previous beat | | | | | | |
| 7 | Presenter improvises a claim beyond the label | | | | | | |
| 8 | [Other] | | | | | | |

## Rehearsal record
| Date | Conditions (venue, network, load) | Runs | Pass | Issues found | Fixed? |
|---|---|---|---|---|---|
| | | | | | |

## Disclosure check
- [ ] Edited, sped-up, staged or human-assisted segments are labeled on screen.
- [ ] Anyone interacting with an AI during the demo is told so.
- [ ] Synthetic voices, faces or footage are labeled.
- [ ] Legal has reviewed the demo for markets with disclosure rules.