<!-- Event plan (product view) · from Chapter 26 of The Product 360 Handbook -->

# Event plan · [Event name] · [Product] · v[n] · [Date]

**Event owner (marketing):** [Name]   **Product owner:** [PM]   **Claims sign-off:** [Product, legal, communications]
**Event date:** [Date]   **Location / format:** In person / virtual / hybrid

## Launches at this event
| Launch | Tier (Chapter 25) | Readiness label | Channel at event |
|---|---|---|---|
| | 1 / 2 / 3 | GA / Public preview / Private preview / Roadmap | Keynote / breakout / lab / blog / release notes |

## Readiness table (signed)
| Capability | Label | Evidence for the label | Signed by | Date |
|---|---|---|---|---|
| | | | | |

## Sessions
| Session | Format | Persona served | Presenter(s) | Demo? (live / recorded / hybrid) | Owner |
|---|---|---|---|---|---|
| Keynote segment | | | | | |
| Breakout | | | | | |
| Hands-on lab | | | | | |
| Partner session | | | | | |
| Analyst session | | | | | |
| Security or compliance deep-dive | | | | | |

## Audiences and what each must leave with
| Audience | What they need to see or hear | Where they get it |
|---|---|---|
| Users | | |
| Buyers | | |
| Security and compliance | | |
| Partners | | |
| Analysts | | |
| Press | | |

## Customer proof
| Customer | Claim it proves | Number(s) shown | Customer approval | Legal approval |
|---|---|---|---|---|
| | | | Pending / Approved | Pending / Approved |

## Key dates
- Readiness table signed: [Date]
- Keynote outline locked: [Date]
- Demo environment ready: [Date]
- Dress rehearsal: [Date]
- Final claims review: [Date]

## Success measures (set before the event)
See the event impact report.