# Keynote outline · [Event] · [Segment] · [Length] · v[n] **Presenters:** [Names and roles] **Tier 1 launch:** [Name] **Readiness labels shown:** [List] | # | Beat | Minutes | What is said (in one sentence) | What is shown | Demo? | Label on screen | Audience served (users / buyers / analysts and press) | |---|---|---|---|---|---|---|---| | 1 | What is | | | | | | | | 2 | Call to adventure | | | | | | | | 3 | Contrast cycle 1 | | | | | | | | 4 | Contrast cycle 2 | | | | | | | | 5 | Contrast cycle 3 | | | | | | | | 6 | S.T.A.R. moment | | | | | | | | 7 | Customer proof | | | | | | | | 8 | Call to action | | | | | | | | 9 | New bliss | | | | | | | ## Checks - [ ] The audience, not the product, is the hero of the opening. - [ ] Each of the three audiences has at least one beat aimed at them. - [ ] Every capability shown matches its readiness label. - [ ] The call to action is something the audience can do this week. - [ ] The S.T.A.R. moment is true, rehearsed and has a fallback. - [ ] Every number on screen has a source and an approval.