# Context pack · [Product] · [Date] **Owner:** [PM] **Review:** monthly **Location:** [shared project in approved harness] ## Part 1: Always-loaded brief (one to two pages) **One-liner:** [What the product does, for whom, and why it wins] **Customers and personas** | Persona | Role in the deal | Job story (short) | Main anxiety | |---|---|---|---| | | | | | **Metrics** (every value dated) | Metric | Definition | Current value | As of | Source | |---|---|---|---|---| | North Star | | | | | | Input metric | | | | | **Strategy:** pillars [1 to 3] · non-goals [what we will not do] **This quarter's outcomes:** [1 to 3, with targets] **Pricing and packaging:** [one paragraph] **Competitive frame:** [main alternatives, including do nothing] **Decision rights:** [who decides what] **Glossary:** [terms the model must use exactly] **House style:** [tone, format rules, banned words, how we write numbers] **Standing instructions:** cite sources for every number and quote; say "unknown" rather than guess; never invent customer facts; flag anything that contradicts this brief. ## Part 2: Referenced documents (loaded when needed) | Document | What it's for | Location | Owner | Last updated | Confidentiality | |---|---|---|---|---|---| | Full personas | | | | | | | Opportunity solution tree | | | | | | | Roadmap | | | | | | | Metric definitions | | | | | | | Competitive map | | | | | | | Decision log | | | | | | | Recent research summaries | | | | | | | Open risks | | | | | | ## Rules - Date every number. Remove or update stale values at the monthly review. - One owner per section. - Mark confidentiality per file. Nothing restricted goes in a shared project. - Test after each change: five questions with known answers.